Booking A Hotel Direct And Indirect

Booking A Hotel Direct and Indirect

Booking A Hotel. To increase your hotel bookings, you must have a thorough understanding of your sources as a hotelier. Check out the sources that customers are currently choosing in this article by Hotel Link, which also includes some recent hotel booking sources.

Booking A Hotel

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Direct and indirect hotel room reservations

There are two different kinds of sources for booking hotels: direct and indirect.

Different selling channels are included in each hotel reservation source.

Booking directly from sources

The majority of hotel owners value this source of bookings, and it is regarded as the most effective long-term plan for your hotel’s marketing and distribution plan.

Customers can book rooms directly with you by visiting your website, calling the hotel, sending an email, or using social media and booking room services there.

Reserving a room on the hotel’s website

The website is an effective tool for turning lookers into bookers without charging them any money, in addition to offering official information about hotel services. Therefore, creating an online booking system for your website is essential.

Nowadays, the majority of hotels place a high priority on having an online reservation system for their website as the first step in reducing commissions for middlemen. Customers can experience a seamless booking process with the booking engine on the website, from searching to booking to even making secure payments.

Using the hotel’s social media sites to make a reservation

The majority of internet users are digitally active, which is significant for interaction on social media like Facebook, Twitter, Instagram, Youtube, and other platforms. This implies that you can reach out to potential customers using these channels.

In order to ensure that users pay attention to your brand and engage more, a solid content strategy should be the main component of your marketing plan. According to research, Facebook, Instagram, and Twitter are the platforms with the most internet users.

Calling to make a reservation

Customers can call the hotel directly to make a quick reservation by providing the necessary details, such as the type of room they want to book, how many nights they plan to stay there, etc. Regular visitors and elderly guests frequently use this.

To make it simpler for customers to make room reservations, the hotel owner needs to display the contact information on the homepage and Facebook page.

In addition to the three methods mentioned above, guests can also book a room by emailing the hotel.

Indirect sources for booking

There are a lot of different indirect booking channels available today, and many customers enjoy using them.

The benefit of indirect booking channels is that they give potential customers a lot of options. To choose the best hotel for their needs, they can view a variety of options from various hotels and compare prices, services, promotions, etc.

Here are a few well-liked channels for indirect reservations.


The term “OTA” stands for “online travel agency,” and it refers to a well-known channel for selling hotel rooms.

Agoda, Traveloka, Booking, Expedia, and Agoda are a few OTA channels that have a large user base.

The hotel will be required to pay a specific portion of the booking value as commission for the room sales channel for each reservation made through the OTA channel in accordance with the terms of the contract.


TA is the travel agency.These travel agencies frequently plan tours with a sizable and consistent number of travelers.

A travel agent (TA) will bring a consistent stream of customers to the hotel because, in the normal course, travel agencies are in charge of organizing all services on tours, including booking rooms for clients.

Since 50 to 60 percent of a hotel’s bookings come from TAs, many of them are now heavily invested in expanding this indirect booking source.


The term “Global Distribution System,” or “GDS,” refers to a global distribution system for hotel rooms, also referred to as the “Business to Business (B2B)” method of selling rooms.

GDS operates under the tenet that hotels will contract with it and then divulge details of their offers. Following that, travel agencies will obtain data from the GDS system and sell it to their customers.

Through the GDS, the hotel will receive a large number of guests.

Search Engine Meta

Customers who use meta-search channels can learn more about the hotel but cannot make reservations through them. The direct booking page for the hotel or the OTA channel that has registered with the metasearch channels will be displayed when users click to make a reservation on these platforms.

Kayak, Wego, Trivago, Skyscanner, and other well-known meta-search engines are just a few.

Customer preferences for booking sources

Through indirect booking channels, tourists frequently book hotels.

Since OTAs are top channels and make significant investments in digital marketing, they frequently show up first in users’ search results. This has gradually altered how people make hotel reservations. Additionally, customers can compare prices, services, and promotions through indirect booking channels like OTA to quickly find the best hotel.

Additionally, indirect booking channels offer very flexible booking and payment options; customers can easily book using just a smartphone. As a result, more and more people enjoy making reservations through these platforms.

Since indirect booking channels consistently draw a large number of customers, most hotels place a high priority on collaborating with them.

Hotels are working to reduce the amount of commission they pay by investing in the development of direct booking channels because they are required to pay a fairly high commission when working with indirect booking channels, which can range from 15 to 30%.

Many hotels can encourage many customers to book directly with them by developing a booking engine right on their website, with simple operation and a variety of payment methods combined with attractive promotions.

FAQ Booking A Hotel Frequently Asked Questions

What is the best site to book a hotel room?

The Best Hotel Booking Sites Booking. Hotels. Expedia, Orbitz, Travelocity, and Priceline Hotwire. Kayak.

How are hotel bookings done?

A hotel reservation system works by processing secure online reservations made through a hotel’s website. The data is then passed onto a backend system that can be accessed by hotels to manage bookings. Other features may come with it—for example, the automation of reservation confirmation emails.

In a hotel, what does booking imply?

A booking is the arrangement that you make when you book something such as a hotel room, a table at a restaurant, a theater seat, or a place on public transport.

What things are required to book a hotel?

You will need to provide basic information about yourself for the booking, such as your full name and your travel dates. You can also reserve the room by calling the hotel directly.

Do you get a better room if you book directly with the hotel?

Advantages of Booking a Hotel Directly You can often find better rates by booking directly, too, which is a concern for budget-conscious travelers. By calling a hotel directly, you can find out about any special perks or packages they have available. In some cases, you can get a better room for the same amount of money.

What is the best day to book a hotel?

Our data shows that hotel prices are at their peak Monday through Wednesday, for both domestic and international destinations. As you approach the weekend, we see these prices starting to decrease. Your best bet, then, is to book on Fridays and Saturdays.

When reserving a hotel room, when do you pay?

A pay-at-hotel room is charged at the hotel upon check-in or check-out, at the discretion of the hotel. A credit card is required to reserve the room through TripActions but will not be charged prior to your stay at the hotel.

Can you pay for a hotel in cash?

Paying cash for a hotel is quite common and usually relatively simple. Most hotels accept cash payments, and you just let the front desk know that you want to settle the bill with cash when checking out. You should call the hotel ahead to check if they will accept cash payments.

What is the first step in reserving a room?

The first step in making a reservation is to submit an “enquiry,” in which reservation personnel conduct a brief question-and-answer session with the guest or customer to learn more about the reservation he or she wishes to make.The points that are to be recorded are noted down below: The name of the guest date of arrival.

What is the difference between a reservation and a booking?

A reservation is the arrangement for (a seat, ticket, etc.) to be kept for the use of a particular person. In a restaurant, you will hear Do you have a reservation for tonight?

In a hotel, I have a reservation for a double room. A booking is the arrangement to have a seat, room, entertainer, etc.

What do you mean by booking?

A booking is the arrangement that you make when you book something such as a hotel room, a table at a restaurant, a theater seat, or a place on public transport. I suggest you tell him there was a mistake with his late booking. Synonyms: reservation, date, appointment, engagement More synonyms of booking

Do you book a hotel for the day you leave?

Usually hotels charge per night, which tends to be measured by your checking in after a certain time on the day before your first night and checking out before a certain time on the day after your last night. There are sometimes discounts for staying only part of a day (a “day rate”).

Do hotels require ID to check-in?

Any guests paying cash for their booking must produce photo ID (a valid passport or driver’s license) on check-in at the hotel. The passport or driver’s license number will be noted on your registration form as confirmation of the ID being presented.

Do you need a credit card to book a hotel?

Ideally, yes. Generally, you should be able to book a hotel with either a credit card, debit card, or prepaid card. Having said that, booking a hotel without a credit card isn’t exactly easy. Most hotels require a credit card for booking to protect themselves from unforeseen circumstances that could cost them money.

Do hotels keep your ID?

Yes. They keep your ID so that whenever you return to the same hotel, they can get things done according to your preferences, and you don’t have to provide your ID again and again in case you stay more than once. It’s a mandatory process.